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“I’ve always liked H&M’s focus on fun and affordable fashion,” the 31-year-old entertainer said. “I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
Bey‘s campaign images were shot in the Bahamas by Inez van Lamsweerde and Vinoodh Matadin – look out for the full campaign to be released in May!