L.A. street wear brand Joyrich and Baby-G collaborate on this Summers must-have timepiece!
Celebrities came out to support this latest creation at The Well in Los Angeles on June 14th. Appearances by Dawn Richard, Kevin McCall, Eva Marcille Pigford even Mindless Behavior's very own Ray Twice were there to support their favorite clothing line. Get your very own limited edition watch in stores in July 2013!
Check out the video campaign sent to us by Joyrich Designer and Creative Director. David Melgar.






















