Lori Rischer’s philosophy is that living a healthy lifestyle is all about balance. “It’s easier to be happy when you’re healthy”, says Lori, “and when you're happy, you're a nicer person.”
Her journey began when she started doing yoga and noticed her own life and health improved. She wanted to share that experience with other people so she became a teacher. Lori was certified as a Yoga Therapist at Loyola Marymount University with Dr. Larry Payne in their renowned yoga therapy program. She also received a teaching certificate from Earth’s Power Yoga in Los Angeles.
“I’ve always been active, but as I got busier I realized it was harder to find time to take care of myself,” she says. And no truer words could be spoken! Lori has kept incredibly busy as a national radio promotion/marketing executive at Island Def Jam Music Group, working closely with superstars such as: Rihanna, Bon Jovi, Justin Bieber, Jennifer Lopez, Mariah Carey, Neon Trees and Taio Cruz.. She also spent several years at The Firm, one of Hollywood’s top management companies based in Beverly Hills, While there, she signed OneRepublic and was on the management teams of mega artists such as Enrique Iglesias, OneRepublic, Ice Cube, Mandy Moore, Korn and many others. Her work has been widely recognized by the music industry. In fact, she was named the 2010 Promotion Executive Trendsetter by FMQB Magazine and the 2010 Executive of the Year by SIN Magazine.
Combining two of her passions-- Music & Yoga-- Lori teamed up with KIIS-FM and 98.7 (KYSR) to be the Yoga instructor for their popular Yoga On The Pier and Yoga On The Beach summer promotions for the last three years. The series has been named Huffington Posts’ “Five Best Summer Workouts” and was featured in the LA Times, Malibu Magazine, LA Yoga Magazine, Pepperdine Times. “It is the highlight of my summer!” Lori exclaims.
Lori is also the co-creator, co-executive producer and host of the new celebrity health and fitness show from SkeeTV, Rockstar Health & Fitness. “Everyone is interested in people who are in the public eye, so we found an opportunity with Rockstar Health and Fitness to focus on some of their healthy lifestyle secrets,” Lori says. The guest artists include: Patrick Stump (Fall Out Boy), OneRepublic, Canadian superstars Hedley and Kim Glass a 2008 Olympic silver medal winner.
Giving back to the community is another important way Lori wants to create balance and a healthy lifestyle. She supports a number of charities that are very close to her heart. In 2008, Lori received the highest honor from the Make A Wish Foundation, the Chris Greicius Celebrity Award, for her work in helping make wishes come true. She has also lectured at the Make A Wish Worldwide Conference. Additionally, in 2008 she was inducted into the Mentor Hall of Fame and this year, she completed her ninth year as a volunteer working with inner city teenagers for Youth Mentoring Connection. She is also on the Leadership Council for A Place Called Home, a community center in South Los Angeles for at-risk youth. The Los Angeles City Council recently honored Lori for her contributions in making the city a nicer place to live.
Music is a powerful force!! The songs and bands you enjoyed while you were growing up seem to stay with you forever. Music has a powerful connection to link us to past memories and future dreams. It seems like only yesterday, I was in high school with feathered hair sitting in the front row of a Bon Jovi concert.
Today, I help oversee the band's US radio promotion and marketing campaign. Having worked with the band for years, I have also had a front row view to their healthy habits. They recently launched another world tour in support of their just released #1 album, "What About Now." Last week I was on the road with the band, taking radio programmers to the show and introducing them to Jon Bon Jovi. When we were in Las Vegas, I worked out at the hotel gym with JBJ, so I know how important a healthy lifestyle is to him.
His favorite exercise is running and he runs 6 days a week for about an hour. Don't be surprised to see him throw on a hat and sunglasses and hit the streets for some cardio and fresh air when he is on tour. He also lifts weights and works on balancing/stability exercises that helps him keep the same moves on stage he had when I was in high school. The band also travels with a multi talented professional who is a trainer, chiropractor and nutritionist, all in one.
Jon's favorite healthy foods are grilled fish and low fat Greek yogurt. He likes to snack on almonds, fruit and protein bars. Clearly, Bon Jovi is doing something right because the band has been at the top of their game for 30 years and continues to deliver #1 albums, hit singles and sell out stadiums, around the world.