Lori Rischer’s philosophy is that living a healthy lifestyle is all about balance. “It’s easier to be happy when you’re healthy”, says Lori, “and when you're happy, you're a nicer person.”
Her journey began when she started doing yoga and noticed her own life and health improved. She wanted to share that experience with other people so she became a teacher. Lori was certified as a Yoga Therapist at Loyola Marymount University with Dr. Larry Payne in their renowned yoga therapy program. She also received a teaching certificate from Earth’s Power Yoga in Los Angeles.
“I’ve always been active, but as I got busier I realized it was harder to find time to take care of myself,” she says. And no truer words could be spoken! Lori has kept incredibly busy as a national radio promotion/marketing executive at Island Def Jam Music Group, working closely with superstars such as: Rihanna, Bon Jovi, Justin Bieber, Jennifer Lopez, Mariah Carey, Neon Trees and Taio Cruz.. She also spent several years at The Firm, one of Hollywood’s top management companies based in Beverly Hills, While there, she signed OneRepublic and was on the management teams of mega artists such as Enrique Iglesias, OneRepublic, Ice Cube, Mandy Moore, Korn and many others. Her work has been widely recognized by the music industry. In fact, she was named the 2010 Promotion Executive Trendsetter by FMQB Magazine and the 2010 Executive of the Year by SIN Magazine.
Combining two of her passions-- Music & Yoga-- Lori teamed up with KIIS-FM and 98.7 (KYSR) to be the Yoga instructor for their popular Yoga On The Pier and Yoga On The Beach summer promotions for the last three years. The series has been named Huffington Posts’ “Five Best Summer Workouts” and was featured in the LA Times, Malibu Magazine, LA Yoga Magazine, Pepperdine Times. “It is the highlight of my summer!” Lori exclaims.
Lori is also the co-creator, co-executive producer and host of the new celebrity health and fitness show from SkeeTV, Rockstar Health & Fitness. “Everyone is interested in people who are in the public eye, so we found an opportunity with Rockstar Health and Fitness to focus on some of their healthy lifestyle secrets,” Lori says. The guest artists include: Patrick Stump (Fall Out Boy), OneRepublic, Canadian superstars Hedley and Kim Glass a 2008 Olympic silver medal winner.
Giving back to the community is another important way Lori wants to create balance and a healthy lifestyle. She supports a number of charities that are very close to her heart. In 2008, Lori received the highest honor from the Make A Wish Foundation, the Chris Greicius Celebrity Award, for her work in helping make wishes come true. She has also lectured at the Make A Wish Worldwide Conference. Additionally, in 2008 she was inducted into the Mentor Hall of Fame and this year, she completed her ninth year as a volunteer working with inner city teenagers for Youth Mentoring Connection. She is also on the Leadership Council for A Place Called Home, a community center in South Los Angeles for at-risk youth. The Los Angeles City Council recently honored Lori for her contributions in making the city a nicer place to live.
Last week I went to my favorite hairdresser, Julio Romano. He has an amazing new trendy studio in Los Feliz called, Shampoolio. While there, I heard loud Latin music coming from next door.
I peeked in and saw a large group of probably 95% women, of all shapes and sizes, dancing to the music. On the stage, was an adorable young Latin man, Jorge Hueso, leading the dance moves. I had a blast just watching them, and they were definitely having a good time. There were also a few husbands and kids. I knew this had to be a ZUMBA class.
I have never been to one but I've heard a lot about them. Especially lately, since the woman in Kennebunk, Maine created a massive scandal for operating a brothel out of her ZUMBA studio. There are currently over 140,000 Zumba locations in 150 countries with 14 million dancers. Julio told me that since they opened the studio next door, all the women have lost weight.
It's the first time many of them have exercised and they love it!! Like any exercise program, Zumba improves the quality of your life. It incorporates Latin dance moves, martial arts, belly dancing and sometimes squats/lunges. They have an entire series of DVD's and merchandise, so you can do it at home too. The class is usually about an hour and the music is AMAZING!!
Big celebrity fans of Zumba are: Jennifer Lopez (how fun would it be to go to Zumba w/ JLo?), Wyclef Jean (well, Wyclef too! ), Halle Barre, Victoria Beckham, Emma Watson, Jennifer Love Hewitt, Kirstie Alley, Jackie Chan and Eva LaRue. I can't wait to take my first class with Jorge Hueso !! Bailamos!!